Basket - Fritz Hansen
Basket is a decorative home accessory and functional storage – it can be used to stack papers, magazines, books, cushions, or other items. The handle makes it easy to pick up and move to another room, so you can bring the stored items to wherever they are needed in the home. The handle extends through the basket form to create feet that stabilize the soft basket shape, enabling it to stand firmly on the floor whilst being visually pure.
Complete while working at LAYER, 2018.
During the competitive analysis, I examined the dimensions of all the top-selling baskets in the market. After plotting this data on a graph, two distinct clusters emerged. I used these clusters as a rough foundation for the project's starting point.
After analyzing Fritz Hansen’s product line and brand we built on their tradition of working with steam-bent wood and fine veneer.
