During a portion of my internship at Layer I worked on the Nolii collection where my main focus was the bundle cable. The concept builds off of already established habits people have with managing cables. On top of generating and developing concepts, the product had to align with the rest of the Nolii collection.
Landrover Born Award tech category 2018
Two of the strongest concepts were mocked up. The concept on the left moved forward due to it's ability to be placed on a base and the engineering challenges we had with the concept on the right.